Why Title Agents Should be Blogging to Attract Realtors & How to get Started
The Value of Blogging
FACT: Companies who blog are ahead of those that don't. Okay, that's my own assessment. At PropLogix, we blog on our pLog once a week and we get great responses. I'm particularly passionate about the kind of content that's less about us and more about how we can help you. That's why this post is devoted to how we can help you attract real estate agents to your website and bring you new business by blogging. You're always looking for a competitive edge and blogging is a free way to do that.
Blogging for real estate agents is not about touting your products or endlessly talking about your company (that's great and there is a place for that, but it won't bring you new business.) It's about providing useful and interesting content that actually helps teach your reader something they don't know or offering a new perspective on something they thought they knew. Offering that valuable content, in turn, works as a magnet to attract your ideal customers to your website.
Blogging builds trust, gives you credibility, and authority, and brings more traffic to your site by improving your ranking and searchability. There are statistics that support the notion that blogging for business offers a big boost in lead generation.
B2B marketers who blog gain a 67% increase in lead generation over their peers that don't. (Hubspot)
People DO want to hear from you
The super cool thing is that you are the EXPERT in your field to these real estate agents. Your prospective clients care about what you can teach them, because the more they know, the more they can impress and deliver for their clients. Nothing makes your clients happier than making THEIR clients happier. Have a confused you yet? ;)
As you share your knowledge and expertise, real estate agents will look to you as a trusted source.
Now that we're in agreement that blogging is one of the best ways to get new leads to your website, and Realtors want to hear from you, you just have to start doing it. I realize that if you've never written for a blog before, it can seem like a really daunting task. At PropLogix, we're getting the whole company involved in blog writing so we have more diverse posts from people with different areas of expertise. A lot of our people were intimidated by the idea, so we came up with a list of tips to get them started. We'll share a couple below and you can download the full list here.
- Read other blogs. It’s a great idea to stay on top of industry blogs. See what people are writing about and who is interacting in the comment section. It’s especially important to read blogs that you really love--even if they aren’t industry specific. You’ll start to notice a voice/tone, formatting, and other trends that really speak to you, which will help with inspiration.
- Keep a list of topic ideas. Inspiration will strike you at inopportune times, but it’s important that you have a central place that you can reference when you need to start a draft. I suggest using a Google document--or some other cloud based program, as long as it’s something you can access from desktop or mobile, no matter where you are.
- Think in catchy headlines. Come up with the topic and then a good headline. You can have the most stellar post ever and no one is going to click and read it because you haven’t given them a compelling reason to. Start with a topic, then brainstorm how to make the title click-worthy.
- Have a target audience in mind. 9-out-of-10 times, your target audience will be real estate agents. Think about what they may want to know regarding title. Questions you commonly hear from your current clients are the BEST topics for blog posts.
I'm really excited about you embarking on the blogging journey to attract real estate agents to your business. We're here if you have any questions! Happy writing!