During the height of the pandemic, the primary way to connect with others involved digital communication platforms as in-person gatherings became impossible. Because of this, social media grew in popularity, and companies needed to adapt. News clips, Facebook live posts, Google Business updates, TikTok videos, and Instagram reels became the routine feed of information for many of us.
The real estate industry is no exception to this adaptation. As Millennials dominate the housing market and Gen Z moves into the age of homeownership, it is absolutely necessary to use social media because of their deep connection with it. This engagement will help provide them with an understanding of how a title company protects a homeowner’s investment.
While it might seem simple to dive into social media, there is a lot of strategy behind it and continued maintenance. Furthermore, it can be more time consuming than intended if a company doesn’t understand how to make the technology work for them effectively.
We turned to the experts for their thoughts on social media marketing and how it can help a small or medium-sized business grow. Our own Yazzie Schulz, the Social Media Manager for Proplogix, had advice for those within the real estate realm and our second expert, Will Gilbert, a Senior Digital Strategist for INK Communications, provided insight based on his expertise in social media marketing and strategy for national clients in a variety of industries.