Successfully Connecting with Generation Z
Whether you’re a real estate agent or a title professional, there are specific ways to connect with this generation successfully. The use of the latest technology plays a considerable part in formulating that connection with this tech-savvy generation – 90% of homebuyers already begin their process online.
Be Online and Offer Informative Resources
Gen Zers are used to checking the web for information about a person or company before working with them – put simply, they’re going to Google you. They’re looking for a solid online presence to verify a company or professional before even having a conversation with them.
Word of mouth referrals are still valuable, but they may hesitate if your website doesn’t provide enough information as well. Additionally, negative reviews will steer them away from you – making sure you’re responsive to comments in a respectful manner is essential.
Information on your website should be helpful in their understanding of the homebuying process too. Freddie Mac found that 54% of Gen Zers will turn to the web or apps for real estate and mortgage information. In the same vein, 65% of those surveyed felt that they weren’t confident in what the mortgage process entails. Prioritizing your marketing efforts to offer content will help them trust you as an expert.
Use Social Media and Stay Mobile-Friendly
While a website is a crucial starting point, a genuine connection with this generation will come through a solid social media presence. However, Gen Zers prefer to use Snapchat, TikTok, and Instagram – don’t waste too much time on alternative platforms like Facebook, Twitter, and LinkedIn.
While blogs and long-form marketing efforts can be helpful, this generation is accustomed to scrolling social media feeds for information. That said, quick-to-read and digestible information is the key to attracting their attention at first.
Lastly, As Gen Zers grew up with smartphones in their hand, it’s the primary method for their research. If your website is not mobile-friendly and streamlined, they won’t bother to stay and dig for information. The National Retail Federation found that “over 60% of Gen Zers wouldn’t use an app or website that loads slowly.”
It’s no secret that Gen Z and Millennials have overlapping characteristics leaving most real estate professionals in a good position to work with this new generation of homebuyers. However, their distinctive traits relate mostly to the use of technology, their ambitious goals for buying a home, and an attitude of frugality.