Amanda talks with Dean Collura, the Co-Founder, and CEO of TitleTap about strategies and quick wins with SEO and Social Media for marketing your title company.
Key topics in this episode:
- Dean’s background in title insurance and marketing (1:23).
- How the focus on marketing has increased in the industry (3:20).
- Getting started on social media marketing (5:43).
- How outsourcing social media can backfire (8:19).
- The biggest mistakes to avoid (9:53).
- Leveraging your marketing channels for better communication and engagement with clients (13:12).
- Simple ways to increase your visibility online even without a website (22:50).
- Chatbots (30:24).
- Dean’s number one advice (34:35).
Resources and suggested reading:
- 8 Social Media Mistakes Your Title or Real Estate Company Should Avoid
- Automation, AI, and Chatbots in the Real Estate Industry
- Marketing Tips for Real Estate and Title Companies: Leverage Local SEO
- WEBINAR: Social Media Marketing for Closing Agents
- TitleTap’s website
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