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Ep. 13 Marketing Strategies for Title Companies with Dean Collura of TitleTap

Ep. 13 Marketing Strategies for Title Companies with Dean Collura of TitleTap

 

Amanda talks with Dean Collura, the Co-Founder, and CEO of TitleTap about strategies and quick wins with SEO and Social Media for marketing your title company.

"What's the one thing right now that's causing you the most grief? For some people, it might be their website, for other people, it may be upping their social media game... so it really is about determining where you're at in that process." - Dean Collura, TitleTap

 

Key topics in this episode:

  • Dean’s background in title insurance and marketing (1:23).
  • How the focus on marketing has increased in the industry (3:20).
  • Getting started on social media marketing (5:43).
  • How outsourcing social media can backfire (8:19).
  • The biggest mistakes to avoid (9:53).
  • Leveraging your marketing channels for better communication and engagement with clients (13:12).
  • Simple ways to increase your visibility online even without a website (22:50).
  • Chatbots (30:24).
  • Dean’s number one advice (34:35).


Resources and suggested reading:

Get involved with the conversation! 

Follow us on Twitter @titletalks, and sign up to receive notification when the next season launches! If you have an idea for a topic or know a guest speaker who would be perfect for the show, email us at title.talks@proplogix.com.

Guest: Dean Collura of TitleTap
Host: Amanda Farrell of PropLogix

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