The title industry is often called a hidden industry, so pinpointing the value, differentiating your company, and selling your title policies effectively can be challenging. While many industries struggled during the COVID-19 pandemic, the title and real estate industry was bolstered by strong homebuyer demand. Selling title orders might not have been the same challenge it’s been in the past, but how professionals engaged with current clients and prospects likely took a dramatic turn.
In my interview with Darryl Turner, a leader in title sales coaching, he doesn’t pull any punches about the hard truths title company owners and sales teams are facing in a rapidly-changing industry.
Find if your company is breaking bad habits, engaging with prospects in a 21st century way, and focusing on the right metrics and strategies to sell title.
All listeners also have a chance to get $50 off Turner’s Title Sales Mastery Seminar in Reno in October with promo code PROPLOGIXVIP2021.