Consumer habits are changing, and professionals in every industry are re-evaluating how they interact and educate buyers. The title industry has struggled to communicate its value directly to consumers, relying more on relationships with realtors and lenders involved in the transaction. But some title professionals are rethinking how to navigate those conversations with home buyers and sellers.
I spoke with Linda Grahovec from the FNF Family of Companies and Andi Bolin from Stewart Title Company, two title industry experts in education and marketing strategy. We discuss their involvement in the American Land Title Association’s Homeowner Outreach Program, the tools and materials to educate people on title insurance, and how agents can take more control over important conversations with consumers.