In this episode, Marketing Director, Becky Tassell sat down with Scott Merritt, Executive Director for the Florida Land Title Association. Over wine, they share trade (show) secrets to help title professional attendees get the most from their local or national trade show experience.
Key topics in this episode:
- Scott’s experience with trade shows (1:18).
- How to get the most out of your trade show experience (3:05).
- Networking tips (4:30).
- Vendor tips (5:40).
- Deeper involvement in the industry (9:05).
Resources and suggested reading:
- How to Get the Best Experience at a Trade Show
- 5 Helpful Tips for Title Professionals Who Aren’t Salespeople
- FLTA website
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