Companies today use technology to reduce friction between awareness of a product and the point of sale. Successful online sellers replicate a seamless buying experience to get consumers to click buy quickly and easily. You can even buy a car with a phone app today, but repeating this experience in the real estate transaction proves more difficult. After spending more than a decade in the mortgage industry, Jason Doshi switched gears to develop Paymints.io with his brother. Their vision is to provide a solution to eliminate paper checks, reduce wire fraud, and recreate the seamless customer experience we’ve grown accustomed to in other industries. I spoke with Jason about the unique challenges of title professionals, consumers’ frustrations, and why technology needs to be at the core of cross-industry collaboration.