New websites, applications, and digital marketing have changed the way that consumers begin their search for a home, but more importantly, the amount of information available to them. What used to be a phone call to your family member asking for their recommendation in selecting a neighborhood has now become an online process, learning all the steps to buying a home along the way.
This creates an opportunity for title companies to not only educate homebuyers on their role in the real estate transaction but also empower consumers to feel confident that they are working with the right company. Helping the homebuyer understand the role of title insurance and how it protects their investment can be supported with digital marketing, face-to-face conversations, and strategically providing the right resources.
We spoke with Andi Bolin of Stewart Title Company and Linda Grahovec of Fidelity National Financial Family of Companies to hear their thoughts on why the future is bright for title companies willing to make the effort and how to go about it. They are both members of ALTA’s Homeowner Outreach Program (HOP) and support its effort to connect title agents to the consumer through training, education, and marketing strategies.
You can also listen to the full Title Talks podcast by clicking here.